Our work
Digital marketing case studies with real numbers
Here is what we did for businesses in the USA, Canada, UK and India. Each project shows the problem we started with, what we changed in Google Ads, SEO or social media, and the results after.
Case studies
Recent projects
Getting a chocolate brand ready for the holiday rush
- The problem
- Chocolate sales slow down in summer. Most revenue came from brand search and one bestseller PMax campaign, and both dropped off after June. Three campaigns were capped by budget while some cheaper campaigns were left underused.
- What we did
- Moved budget into Shopping for the best selling locations, ran a Target CPA PMax for store visits and promotions, set ROAS targets month by month and launched separate Hanukkah, Thanksgiving and Christmas campaigns in October before demand peaked.
Doubling account ROAS for a women's fashion brand
- The problem
- Two older campaigns were eating the budget. The main PMax returned under 3x and the catch-all Shopping campaign was losing money at under 1x ROAS, while brand search was doing most of the real work.
- What we did
- Replaced the old PMax with a Shopping-only PMax, paused the loss-making Shopping and non-brand search campaigns, split Shopping into top and bottom performing products, tightened brand search and added a seasonal Fall Shopping campaign.
Bringing lead costs back down for a photography studio
- The problem
- Leads got more expensive over the summer. Cost per lead went from CA$50 in May to CA$93 in August, and the newborn search campaign alone hit CA$299 per lead. Most lost impressions came from ad rank, not budget.
- What we did
- Rebalanced spend between Performance Max and the two search campaigns, launched Holiday Mini Session search and PMax campaigns in September, and moved search onto a shared bid portfolio in October. Impression share grew from 16% to 18% against the main local competitor.
Moving budget to where it earned the most for a performance parts brand
- The problem
- In May and June a single PMax catchall campaign took about half the budget at around 6x ROAS and $42 per sale in June. The Shopping catchall returned only 4.2x at $56 per sale, and four campaigns were limited by budget.
- What we did
- Cut PMax catchall spend from $7.6K in June to under $1.8K a month, moved that budget into a new customer PMax and Shopping campaigns split by product priority, kept brand search tight and launched a Fall promo PMax in October.
Scaling the campaign that was quietly earning 10x
- The problem
- In May, Performance Max took almost half the spend at 5.9x ROAS, while the Shopping catchall was returning over 10x on less than $1K a month.
- What we did
- Scaled the Shopping catchall from $975 to $5.4K a month while holding it above 9.5x, trimmed Performance Max, kept brand and core search running and started a tROAS 800 vs 500 experiment in October.
Running a $477K account at almost 9x ROAS
- The problem
- Two Performance Max campaigns took $60.7K of the $85K spent in May at 5.9x to 6.5x ROAS, while the brand core search and Shopping campaigns were returning far more per dollar.
- What we did
- Cut Performance Max spend from $60.7K to $31.8K a month, moved budget into brand core search and the main Shopping campaign, and set up a tROAS 2500 vs 1800 experiment on core search in October.
Taking a parts store from 8.9x to 13.6x ROAS
- The problem
- In May the account spent $34.8K, and $16.3K of that went to campaigns outside the core set. Account ROAS sat at 8.9x and each sale cost $37.79.
- What we did
- Cut the spend leaking outside the core campaigns, kept branded search fully funded, added a dynamic search campaign by vehicle model and split Shopping into tiers by product performance.
Holding 5x ROAS for a fashion and shoe retailer
- The problem
- Spend was spread across six campaigns, with the Shopping catchall and collection PMax limited by budget and several asset groups limited by policy.
- What we did
- Kept branded shoe search funded at 10x and above through the summer, ran separate PMax campaigns for brands, collections and a product line, and launched a custom PMax for a featured label in July.
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How we work
The same simple process on every project
Audit
We look at your ad accounts, website and analytics to find where money or traffic is being lost.
Plan
You get a short plan with clear goals, budget split and what we will change first.
Launch and fix
We make the changes, then check search terms, bids and content every week.
Report
A simple monthly report showing spend, leads or sales, and what we are doing next.
"They found budget we were wasting in the first week and our cost per lead dropped within a month. Reports are easy to read and they actually explain what they changed."
Questions
Common questions about our results
Are these results typical?
Every business is different. Results depend on your budget, market and how well your website converts. We share the honest picture during the free audit before you sign anything.
How long before I see results?
Google Ads and Meta Ads usually show changes in the first 30 to 60 days. SEO takes longer, normally 3 to 6 months for steady growth in rankings and traffic.
Do you work with businesses outside India?
Yes. Most of our clients are in the USA, Canada and the UK. We work across time zones and do calls at a time that suits you.
Can I see a sample report?
Yes. Ask for one on the contact form and we will send a real report with client names removed.
Want results like these?
Tell us about your business and we will review your ads or SEO for free. No long contracts.
